Growing a Better Business
The Tribes We Lead.Seth Godin is a marketing and communications guru who has a message for you about your customers .
Seth talks to us about the changing cultural environment and what we must understand about leading and influencing a culture that is tribal Read More...
The Tribes we Lead
In recent times in various organisations I have been involved in discussions with leaders about the keys of influence in today's western culture. There has been a shift in the way the masses receive information and make discussions. In order for us to influence these decisions it is important for us to understand how our message is being received.
Seth Godin gives us some insight into this culture:
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves. more...
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Small Business Marketing with Text Messaging
Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows businesses to reach out to highly targeted consumers. Should you get on the texting bandwagon?Many large companies, such as Dunkin' Donuts and McDonalds, have deployed successful marketing campaigns using text messaging. But you do not have to be a multinational to take advantage of this very effective marketing strategy.