The Tribes we Lead
In recent times in various organisations I have been involved in discussions with leaders about the keys of influence in today's western culture. There has been a shift in the way the masses receive information and make discussions. In order for us to influence these decisions it is important for us to understand how our message is being received.
Seth Godin gives us some insight into this culture:
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves. more...
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